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Entrepreneurial branding : growth and its implications for brand management
Vallaster, Christine; Kraus, Sascha - In: International journal of entrepreneurship and small business 14 (2011) 3, pp. 369-390
Persistent link: https://www.econbiz.de/10009375723
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Corporate brand strategy formation : brand actors and the situational context for a business-to-business brand
Vallaster, Christine; Lindgreen, Adam - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1133-1143
Persistent link: https://www.econbiz.de/10009490238
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The role of social interactions in building internal corporate brands : implications for sustainability
Vallaster, Christine; Lindgreen, Adam - In: Journal of world business : JWB 48 (2013) 3, pp. 297-310
Persistent link: https://www.econbiz.de/10009771804
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Wenn der Kunde nicht zahlen will
Vallaster, Christine - In: Harvard-Business-Manager : das Wissen der Besten 34 (2012) 12, pp. 82-86
Persistent link: https://www.econbiz.de/10009664694
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Sustainable entrepreneurship : discovering, creating and seizing opportunities for blended value generation
Lindgreen, Adam (ed.); Maon, François (ed.);  … - 2019
Persistent link: https://www.econbiz.de/10011818049