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ECONIS (ZBW)
133
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Handbuch International Business : Strategie, Praxis, Fallbeispiele
Czech-Winkelmann, Susanne
(
ed.
);
Andrich, René
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003729329
Saved in:
2
Interkulturelles Marketing in aller Welt : das Geheimnis der Exporterfolge österreichischer Unternehmen anhand von 21 Fallbeispielen aus der Praxis
Schnitt, Peter
;
Himmelfreundpointner, Rainer
-
2008
Persistent link: https://www.econbiz.de/10003731492
Saved in:
3
The Samsung Global Sound Project : cross-culture innovation
Day, Aaron
- In:
Audio-Branding : Entwicklung, Anwendung, Wirkung …
,
(pp. 255-265)
.
2007
Persistent link: https://www.econbiz.de/10003731748
Saved in:
4
Die Profilierung globaler Unternehmensperformances durch strategisches Direktmarketing : Darstellung am Beispiel der Deutschen Post World Net
Kunze, Mathias
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003741900
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5
Direktbanking revolutioniert die Finanzbranche : regionale Strategien für den globalen Erfolg
Tellings, Ben
- In:
Die Bank
(
2008
)
11
,
pp. 26-31
Persistent link: https://www.econbiz.de/10003763395
Saved in:
6
Cultural paradoxes reflected in brand meaning : McDonald's in Shanghai, China
Eckhardt, Giana M.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003785273
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7
Otto erobert Europa : internationales Betriebstypenmarkenmanagement im Multichannel-Distanzhandel
Berentzen, Johannes B.
;
Hamann, Stefanie
- In:
Management internationaler Dienstleistungsmarken : …
,
(pp. 219-242)
.
2009
Persistent link: https://www.econbiz.de/10003786570
Saved in:
8
Robot development case examples : the intelligential and functional approaches
Sudo, Akihito
- In:
Creative marketing for new product and new business …
,
(pp. 243-275)
.
2008
Persistent link: https://www.econbiz.de/10003771152
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9
Applications in basic marketing : clippings from the popular business press
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2005
-
[10. ed.], 2005-2006 ed.
Persistent link: https://www.econbiz.de/10003332107
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10
An examination of Hofstede's cultural factors in explanation of differences in Citibank international retail banking web sites
Avery, Albert E.
;
Baradwaj, Babu G.
;
Singer, Daniel D.
- In:
The journal of business and economic studies
14
(
2008
)
2
,
pp. 73-90
Persistent link: https://www.econbiz.de/10003791399
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