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Industrial marketing management : the international journal for industrial and high-tech firms
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The journal of brand management : an international journal
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The use of communication activities in the development of small to medium-sized enterprise brands
Centeno, Edgar
;
Hart, Susan
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 250-265
Persistent link: https://www.econbiz.de/10009570956
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2
The five phases of SME brand-building
Centeno, Edgar
;
Hart, Susan
;
Dinnie, Keith
- In:
The journal of brand management : an international journal
20
(
2012/13
)
6
,
pp. 445-457
Persistent link: https://www.econbiz.de/10009766389
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3
Does experience matter? : a study of knowledge processes and uncertainty reduction in solution innovation
Liu, Rebecca
;
Hart, Susan
- In:
Industrial marketing management : the international …
40
(
2011
)
5
,
pp. 691-698
Persistent link: https://www.econbiz.de/10009274067
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