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Entrepreneurship marketing : principles and practice of SME marketing
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Entrepreneurial marketing in informal economies
Nkamnebe, Anayo D.
;
Madichie, Nnamdi O.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 418-433)
.
2011
Persistent link: https://www.econbiz.de/10008822508
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2
The Nigerian movie industry "Nollywood" : a nearly perfect marketing case study
Madichie, Nnamdi O.
- In:
Marketing intelligence & planning
28
(
2010
)
5
,
pp. 625-649
Persistent link: https://www.econbiz.de/10008651749
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3
Understanding consumers in entrepreneurship marketing
Madichie, Nnamdi O.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 79-95)
.
2011
Persistent link: https://www.econbiz.de/10008822549
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4
Entrepreneurship development in Africa : insights from Nigeria's and Zimbabwe's telecoms
Madichie, Nnamdi O.
;
Mpofu, Knowledge
;
Kolo, Jerry
- In:
Entrepreneurship in Africa
,
(pp. 172-208)
.
2017
Persistent link: https://www.econbiz.de/10011740055
Saved in:
5
Women entrepreneurship in sub-Saharan Africa : a case-based approach
Madichie, Nnamdi O.
;
Hinson, Robert
- In:
The Routledge companion to business in Africa
,
(pp. 175-197)
.
2015
Persistent link: https://www.econbiz.de/10010393198
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