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The Nigerian movie industry "Nollywood" : a nearly perfect marketing case study
Madichie, Nnamdi O. - In: Marketing intelligence & planning 28 (2010) 5, pp. 625-649
Persistent link: https://www.econbiz.de/10008651749
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Understanding consumers in entrepreneurship marketing
Madichie, Nnamdi O. - In: Entrepreneurship marketing : principles and practice of …, (pp. 79-95). 2011
Persistent link: https://www.econbiz.de/10008822549
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Entrepreneurship development in Africa : insights from Nigeria's and Zimbabwe's telecoms
Madichie, Nnamdi O.; Mpofu, Knowledge; Kolo, Jerry - In: Entrepreneurship in Africa, (pp. 172-208). 2017
Persistent link: https://www.econbiz.de/10011740055
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Women entrepreneurship in sub-Saharan Africa : a case-based approach
Madichie, Nnamdi O.; Hinson, Robert - In: The Routledge companion to business in Africa, (pp. 175-197). 2015
Persistent link: https://www.econbiz.de/10010393198
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Entrepreneurial marketing in informal economies
Nkamnebe, Anayo D.; Madichie, Nnamdi O. - In: Entrepreneurship marketing : principles and practice of …, (pp. 418-433). 2011
Persistent link: https://www.econbiz.de/10008822508