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Aftermath of aquisition of high technology ventures : a further case comparison
Garnsey, Elizabeth
;
Roberts, John
-
1991
Persistent link: https://www.econbiz.de/10001490480
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2
Applying a dynamic model of consumer choice to guide brand development at Jetstar Airways
Danaher, Peter J.
;
Roberts, John H.
;
Roberts, Ken
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 586-594
Persistent link: https://www.econbiz.de/10009299498
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