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Using family heritage to market wines : a case study of three "New World" wineries in Victoria, Australia

Strickland, Paul; Smith Maguire, Jennifer; Frost, Warwick - In: International journal of wine business research : IJWBR 25 (2013) 2, pp. 125-137

Persistent link: https://www.econbiz.de/10009770377

The wine consumption preferences of young people : a Spanish case study

Garcia, Teresa; Barrena, Ramo; Grande, Ildefonso - In: International journal of wine business research : IJWBR 25 (2013) 2, pp. 94-107

Persistent link: https://www.econbiz.de/10009770379

Wine tourism destination management and marketing : theory and cases

Sigala, Marianna (ed.); Robinson, Richard N. S. (ed.) - 2019

Persistent link: https://www.econbiz.de/10012025568

Wine sales in British public houses

Pratten, John D.; Carlier, Jean-Baptiste - In: International journal of wine business research : IJWBR 22 (2010) 1, pp. 62-72

Persistent link: https://www.econbiz.de/10003977118

Weinmarken der Alten und der Neuen Welt : drei Fallstudien

Mora, Pierre - In: Weinmarketing : Kundenwünsche erforschen, Zielgruppen …, (pp. 161-178). 2011

Persistent link: https://www.econbiz.de/10008758296

Imagery and consumption of wine : a Southern United States case study

Alonso, Abel Duarte; O'Neill, Martin A. - In: Journal of food products marketing 18 (2012) 4, pp. 306-324

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Ouality-based excellence and product-country image : case studies on Italy and China in the beverage sector

Rubini, Lauretta; Motta, Luca; Di Tommaso, Marco Rodolfo - In: Measuring business excellence : the journal of … 17 (2013) 2, pp. 35-47

Persistent link: https://www.econbiz.de/10009766981

Organic wine production : the case of Bodega Colomé in Argentina

Zilber, Silvia Novaes; Friel, Daniel; Nascimento, Luis … - In: International journal of wine business research : IJWBR 22 (2010) 2, pp. 164-177

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Analyse der Rollenverteilung in Winzergenossenschaften im Kontext des Qualitätsmanagements

Ingenwerth, Lea; Sparer, Patrizia; Thein, Anne; Hanf, Jon H. - In: Perspektiven für die Agrar- und Ernährungswirtschaft …, (pp. 119-130). 2016

Persistent link: https://www.econbiz.de/10011630841

The globalization of wine

Inglis, David (ed.); Almila, Anna-Mari (ed.) - 2020

Wine globalization : longer-term dynamics and contemporary patterns / David Inglis -- Reflexive imbrications : Burgundy … and the globalization of terroir / Marion Demossier -- Building and sustaining legitimacy in an emerging wine region : the … Republic of Macedonia's wine industry / Justin Otten -- Globalization and reputation dynamics : the case of Bordeaux wines …

Persistent link: https://www.econbiz.de/10012063152