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ECONIS (ZBW)
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1
Social media in travel, tourism and hospitality : theory, practice and cases
Sigala, Marianna
(
ed.
);
Christou, Evangelos
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011549519
Saved in:
2
New B2B methods, techniques and technologies for capturing insights of major account managers : developing B2B communities for energy supply
Sood, Suresh C.
;
Pattinson, Hugh M.
- In:
Field guide to case study research in …
,
(pp. 227-253)
.
2014
Persistent link: https://www.econbiz.de/10011413821
Saved in:
3
Individualistic philanthropy : the paradox of embodied participation for health-related fund-raising campaigns
Robert, Julie
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
4
,
pp. 261-274
Persistent link: https://www.econbiz.de/10010439321
Saved in:
4
Toward a taxonomy of virtual communities from a value cocreation perspective
Rodríguez-López, Nuria
;
Diz-Comesaña, M. Eva
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1166-1173
Persistent link: https://www.econbiz.de/10011627313
Saved in:
5
Der Einsatz von Google Analytics in Marketing und Vertrieb
Mandalka, Jill
;
Georg, Stefan
-
2020
Persistent link: https://www.econbiz.de/10012230521
Saved in:
6
Social networks and customer involvement in new service development (NSD) : the case of www.mystarbucksidea.com
Sigala, Marianna
- In:
International journal of contemporary hospitality management
24
(
2012
)
7
,
pp. 966-990
Persistent link: https://www.econbiz.de/10009666533
Saved in:
7
Social Media Marketing am Beispiel Bitburger
Lohmer, Marius
- In:
Digitale Kommunikation
,
(pp. 151-172)
.
2012
Persistent link: https://www.econbiz.de/10009545419
Saved in:
8
Process Mining : Fallstudie leginda.de
Thaler, Tom
;
Fettke, Peter
;
Loos, Peter
- In:
HMD : Praxis der Wirtschaftsinformatik
50
(
2013
)
293
,
pp. 56-65
Persistent link: https://www.econbiz.de/10010193429
Saved in:
9
Induktive unscharfe Datenassoziierung : Fallstudien enersis suisse AG
Kaufmann, Michael
;
Koller, Thomas
;
Kurochkina, Daria
- In:
HMD : Praxis der Wirtschaftsinformatik
50
(
2013
)
293
,
pp. 45-55
Persistent link: https://www.econbiz.de/10010193430
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10
Exploring information technology governance and control of web site content : a comparative case study
Héroux, Sylvie
;
Fortin, Anne
- In:
Journal of management & governance
17
(
2013
)
3
,
pp. 673-721
Persistent link: https://www.econbiz.de/10009781898
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