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Growing brands through sponsorship : an empirical investigation of brand image transfer in a sponsorship alliance

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Division of roles and endogenous specialization : editor's choice

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Using discrete choice analysis to determine beachgoer preferences for beach management : a South African case study

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Make elephants fly : the process of radical innovation

Hoffman, Steven S. - 2017 - First edition

Drawing on examples of the hottest innovators in Silicon Valley, this step-by-step guide will show you how to develop, test and launch your impossibly big idea to success. Almost every major company today has made innovation its number one priority. Yet fewer than one in four executives believe...