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Professionelles Marketing für Sportvereine : Potenziale der Rechtevermarktung optimal nutzen
Riedmüller, Florian - 2018 - 2., neu bearbeitete Auflage
Professioneller Sport erfordert professionelles Marketing von den verantwortlichen Managern in Sportvereinen. Wenn die Ausgaben für den Spielbetrieb zunehmen, müssen bestehende Einnahmequellen gesteigert und neue erschlossen werden. Wie sportlicher Erfolg von Sportteams wirksam und nachhaltig...
Persistent link: https://www.econbiz.de/10011792977
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FIFA World Cup brand elements and local inspirations
Weszka, Pawel - In: Sport marketing quarterly : preferred journal of the … 20 (2011) 3, pp. 174-184
Persistent link: https://www.econbiz.de/10009373419
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Green Events am Beispiel der FIFA Fußball-Weltmeisterschaft
Müller, Christina; Kabitzke, Miriam; Pastoors, Esra; … - 2015 - 1. Aufl
Persistent link: https://www.econbiz.de/10010500853
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Infrastructure repercussions of mega sports events : the relevance of demarcation procedures for impact calculations, evaluated using the case of UEFA Euro 2008
Müller, Hansruedi; Moesch, Christian - In: Tourism review : the official journal of the AIEST 65 (2010) 1, pp. 37-56
Persistent link: https://www.econbiz.de/10009233712
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Examining the financial impact of alcohol sales on football game days : a case study of a major football program
Huang, Kelly; Dixon, Marlene - In: Journal of sport management : the official journal of … 27 (2013) 3, pp. 207-216
Persistent link: https://www.econbiz.de/10009777288
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The impact of World Cup 2002 on the bilateral relationship between South Korea and Japan
Heere, Bob; Kim, Chiyoung; Yoshida, Masayuki; Nakamura, … - In: Journal of sport management : the official journal of … 26 (2012) 2, pp. 127-142
Persistent link: https://www.econbiz.de/10009540560
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Prospect theory : the impact of relative distances
Bendickson, Joshua; Solomon, Shelby J.; Fang, Xiangming - In: Journal of managerial issues : JMI 29 (2017) 2, pp. 155-168
Persistent link: https://www.econbiz.de/10011673213
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Willingness to pay entrance fees to natural attractions : an Icelandic case study
Reynisdottir, Maria; Song, Haiyan; Agrusa, Jerome - In: Tourism management : research, policies, practice 29 (2008) 6, pp. 1076-1083
Persistent link: https://www.econbiz.de/10003775854
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Valuing oil spill prevention : a case study of California's central coast
Carson, Richard T. (contributor) - 2004
Persistent link: https://www.econbiz.de/10002386897
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Veranstaltungsmarketing im Sport
Nufer, Gerd; Bühler, André - In: Management und Marketing im Sport : …, (pp. 385-415). 2008
Persistent link: https://www.econbiz.de/10003752594