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Expanding technology-based transcultural diffusion : lessons from Brazil and the Philippines
Hume, Margee; Johnston, Paul; Argar, Mark; Hume, Craig - In: Transcultural marketing for incremental and radical …, (pp. 147-165). 2014
Persistent link: https://www.econbiz.de/10010211701
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Creating the global greenscape : developing a global market-entry framework for the green and renewable technologies
Hume, Margee; Johnston, Paul; Argar, Mark; Hume, Craig - In: International business, sustainability and corporate …, (pp. 151-185). 2013
Persistent link: https://www.econbiz.de/10009735845
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Augmenting transcultural diffusion through knowledge management : the critical role of internal marketing
Hume, Craig; Hume, Margee - In: Handbook of research on effective marketing in …, (pp. 104-127). 2014
Persistent link: https://www.econbiz.de/10010403491
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Building the sustainable iMuseum : is the virtual museum leaving our museums virtually empty?
Hume, Margee; Mills, Michael - In: International journal of nonprofit & voluntary sector … 16 (2011) 3, pp. 275-289
Persistent link: https://www.econbiz.de/10009671022
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Creating positive habits in water conservation : the case of the Queensland Water Commission and the Target 140 campaign
Walton, Andrea; Hume, Margee - In: International journal of nonprofit & voluntary sector … 16 (2011) 3, pp. 215-224
Persistent link: https://www.econbiz.de/10009671027