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Expanding technology-based transcultural diffusion : lessons from Brazil and the Philippines
Hume, Margee
;
Johnston, Paul
;
Argar, Mark
;
Hume, Craig
- In:
Transcultural marketing for incremental and radical …
,
(pp. 147-165)
.
2014
Persistent link: https://www.econbiz.de/10010211701
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2
Creating the global greenscape : developing a global market-entry framework for the green and renewable technologies
Hume, Margee
;
Johnston, Paul
;
Argar, Mark
;
Hume, Craig
- In:
International business, sustainability and corporate …
,
(pp. 151-185)
.
2013
Persistent link: https://www.econbiz.de/10009735845
Saved in:
3
Augmenting transcultural diffusion through knowledge management : the critical role of internal marketing
Hume, Craig
;
Hume, Margee
- In:
Handbook of research on effective marketing in …
,
(pp. 104-127)
.
2014
Persistent link: https://www.econbiz.de/10010403491
Saved in:
4
Building the sustainable iMuseum : is the virtual museum leaving our museums virtually empty?
Hume, Margee
;
Mills, Michael
- In:
International journal of nonprofit & voluntary sector …
16
(
2011
)
3
,
pp. 275-289
Persistent link: https://www.econbiz.de/10009671022
Saved in:
5
Creating positive habits in water conservation : the case of the Queensland Water Commission and the Target 140 campaign
Walton, Andrea
;
Hume, Margee
- In:
International journal of nonprofit & voluntary sector …
16
(
2011
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10009671027
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