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Aktives Management der Corporate Brand BASF
Gress, Felix; Kiefer, Hans; Esch, Franz-Rudolf; Roth, Simone - In: Best practice der Markenführung, (pp. 79-98). 2009
Persistent link: https://www.econbiz.de/10003770979
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Westfälische Provinzial Versicherung : Relaunch einer Traditionsmarke
Langer, Thomas; Esch, Franz-Rudolf; Langner, Tobias - In: Best practice der Markenführung, (pp. 101-120). 2009
Persistent link: https://www.econbiz.de/10003770980
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Bringing the corporation into corporate branding
Hatch, Mary Jo; Schultz, Majken - 2009
Persistent link: https://www.econbiz.de/10003785050
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Building Philips' employer brand from the inside out : how to create an employer brand and instill it throughout the employment lifecycle
Leeuwen, Brenda van; Pieters, Jo; Crawford, Tom - 2009
Persistent link: https://www.econbiz.de/10003785239
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Impact of sponsorship on consumer brand perception : state of research and a case study in the wealth management industry
Mira, Lukas (contributor) - 2008
Persistent link: https://www.econbiz.de/10003788548
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Die Marke lebt! : das All-Brand-Concept ; die Marke als Kern nachhaltiger Organisationsführung
Halek, Patrick - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003789206
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Strudel des Involvements : das Fallbeispiel "Apple"
Dintner, Kerstin; Falbe, Katrin; Kolbe, Sandro; Voß, Markus - In: Swarm Branding : Markenführung im Zeitalter von Web 2.0, (pp. 87-95). 2009
Persistent link: https://www.econbiz.de/10003864120
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Plattform des Involvements : das Fallbeispiel "American Apparel"
Blauhorn, Dina; Both, Julia; Möbius, Cathleen; … - In: Swarm Branding : Markenführung im Zeitalter von Web 2.0, (pp. 97-110). 2009
Persistent link: https://www.econbiz.de/10003864121
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Becoming a category of one : how extraordinary companies transcend commodity and defy comparison
Calloway, Joe - 2009 - 2nd ed., rev. and updated
Persistent link: https://www.econbiz.de/10003822887
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AUDI AG : strategisches Employer Branding
Quenzler, Alfred - In: Employer Branding : Arbeitgeber positionieren und …, (pp. 191-207). 2009
Persistent link: https://www.econbiz.de/10003851308