Uber. Airbnb. Amazon. Apple. PayPal. Alle diese Unternehmen revolutionierten die Märkte. Heute sind sie Branchenführer. Was ist das Geheimnis ihres Erfolgs? Diesen innovativen Unternehmen liegt das Plattform-Geschäftsmodell zugrunde. Ob Plattformen Verkäufer und Käufer zusammenbringen,...

Introduction to platform businesses -- The meteoric rise of platform businesses -- What is a platform business? -- Economic characteristics of platforms -- Platforms as business models -- Platform-powered ecosystems -- Lifestages of platforms : design -- Platform ignition: proving the concept --...

Platform Strategy translates the complex management and economic models behind commercial platforms such as Uber, airbnb, Etsy and eBay into a practical guide for business. Platform-powered businesses have grown exponentially in the last ten years and replaced many traditional firms. Developing...