"Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations …

relations : principles and practice -- Sponsorship -- Direct marketing and personal selling -- Sales promotion, field marketing …Introduction to marketing communications -- Introducing marketing communications -- Marketing communications : issues … theory -- Contemporary interpretations of buyer behaviour -- How does marketing communications work? -- Managing marketing …

Introduction -- Marketing and supply chain management challenges -- Introduction to marketing and supply chain … management -- Marketing and supply chain management coexistence in today's market arena -- Identifying the challenges and trends … of marketing and supply chain management -- Integrated framework of marketing and supply chain management -- A systemic …