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1
E-marketing ; Vol. 3
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European journal of industrial engineering : EJIE
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Global business and organizational excellence : a review of research & best practices
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International journal of energy sector management : IJESM
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1
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Principles and strategies to balance ethical, social and environmental concerns with corporate requirements
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Schriftenreihe Internet : Praxis und Zukunftsanwendungen des Internets
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ECONIS (ZBW)
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Google : mission, vision & the strategic challenges
Muan-Oum, A.
-
2015
Persistent link: https://www.econbiz.de/10011350467
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Paid advertising : search, social and affiliate
Gatautis, Rimantas
;
Vitkauskaitė, Elena
- In:
Digital and social media marketing : a results-driven …
,
(pp. 238-259)
.
2017
Persistent link: https://www.econbiz.de/10011582714
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3
Der Einsatz von Google Analytics in Marketing und Vertrieb
Mandalka, Jill
;
Georg, Stefan
-
2020
Persistent link: https://www.econbiz.de/10012230521
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4
Envelopment lessons to manage digital platforms : the cases of Google and Yahoo
Müller, Christopher Nicolas
;
Kijl, Björn
;
Visnjic …
- In:
Strategic change
27
(
2018
)
2
,
pp. 139-149
Persistent link: https://www.econbiz.de/10011973393
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5
Suchmaschinenwerbung : Sponsored Links als Geschäftsmodell der Suchwerkzeuge ; mit einer Fallstudie über chinesische Suchdienste
Kaiser, Chang
-
2010
Persistent link: https://www.econbiz.de/10003895878
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6
The Google Online Marketing Challenge : a transnational comparison of classroom learning with real clients, real money, and real advertising campaigns
Tuzovic, Sven
;
Wetsch, Lyle
;
Murphy, Jamie
-
2012
Persistent link: https://www.econbiz.de/10009575978
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7
Search engine marketing in small and medium companies : status quo and perspectives
Alby, Tom
;
Funk, Burkhardt
- In:
E-business managerial aspects, solutions and case studies
,
(pp. 206-221)
.
2011
Persistent link: https://www.econbiz.de/10009158246
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8
The Google online marketing challenge : a transnational comparison of classroom learning with real clients, real money, and real advertising campaigns
Tuzovic, Sven
;
Wetsch, Lyle
;
Murphy, Jamie
- In:
Cases on innovations in educational marketing : …
,
(pp. 46-65)
.
2011
Persistent link: https://www.econbiz.de/10009406231
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9
Corporate social responsibility in cyberspace : selling out to autocratic regimes : implications from the case of Google corporation in China
Morris, Susan C.
- In:
Principles and strategies to balance ethical, social …
,
(pp. 183-204)
.
2013
Persistent link: https://www.econbiz.de/10009748470
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10
Examining the performance of Google and AltaVista through the lens of the Cube One framework
Kopelman, Richard E.
;
Chiou, Andy Y.
- In:
Global business and organizational excellence : a …
29
(
2009/10
)
6
,
pp. 38-49
Persistent link: https://www.econbiz.de/10008660346
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