"This book examines the applications of technology in business and marketing such as social media, big data, augmented reality, and virtual reality. It also explores effective ways to reach to the connected consumers who use devices like smartphones, iPads, laptops, glasses, VR equipment, and...

"This book examines issues in business management, leadership, strategic communication, social media, crisis management, organization structure, business models, robotics, and digital strategies in relation to Industry 4.0"--