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One of the most pressing global issues of the 21st century is the scarcity of water to ensure economic, environmental and social sustainability. In addressing the issue through policy and management, access to high quality information is critically important. But water scarcity has many...

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Handbook of research on customer equity in marketing

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pt. 1. Understanding and measuring customer equity -- pt. 2. Identifying key drivers to augment customer equity -- pt. 3. Applying the customer equity concept to enhance firm performance -- pt. 4. Strategic management of customer equity -- pt. 5. Implementing customer equity in firms.

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Einstellungen und Verhalten der deutschen Bevölkerung : Analysen mit dem ALLBUS

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Die Allgemeine Bevölkerungsumfrage Sozialwissenschaften (ALLBUS) gehört zu den wichtigsten Datenquellen, um den sozialen Wandel in der Bundesrepublik seit 1980 zu untersuchen. Die Beiträge zum Band untersuchen verschiedene Themen anhand der reichen Datenquellen aus dem ALLBUS und reihen sich...

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Hacia la medición del capital intelectual en México

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