Introduction and Overview -- PART I: INTERNALISATION THEORY AND THE GLOBAL FACTORY -- 1. International Integration and Coordination in the Global Factory -- 2. Marketing and the Multinational: Extending Internalisation Theory, (co-author Mark Casson) -- 3. Risk and Uncertainty in...

This book summarises Mark Cassons recent research on the multinational enterprise. This work is firmly rooted in history and examines the evolution of the internalisation theory of the multinational enterprise over the past forty years and, in the light of this, considers its potential for...