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The journal of product innovation management : an international publication of the Product Development & Management Association
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The marketing book
Baker, Michael John
(
ed.
);
Hart, Susan
(
ed.
); …
-
2016
-
Seventh edition
Persistent link: https://www.econbiz.de/10011411798
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Special issue on branding and new product development
Hultink, Erik J.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003937122
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