Introduction chapter / S.F. Syed Alwi and TC Melewar -- Branding and corporate marketing -- Corporate brands and marketing strategy / Jonathan A. J. Wilson and Jonathan Liu -- Islamic products and services : the concept of halal and certification bodies / Kaouther Kooli -- Islam and the...

"This book analyzes the social, cultural, religious, and political implications of the Islamic economy at the global level by highlighting the foundations upon which Islamic ideology is formed and how it impacts socio-cultural and economic systems both within and outside of primarily Islamic...