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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
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Consumer behavior for marketing managers
Fenwick, Ian (contributor) - 1984
Persistent link: https://www.econbiz.de/10000703681
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Special issue : 2007 La Londe conference ; marketing communications and consumer behavior
Askegaard, Søren (contributor) - 2008
Persistent link: https://www.econbiz.de/10003766333
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Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 2 - 4, 2004, Vienna, Austria
Chadraba, Petr (contributor) - Conference on Marketing and Business Strategies for … - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003327838
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Elity ekonomiczne : konsumpcja, rynek, marketing
Słaby, Teresa (contributor) - 2005
Persistent link: https://www.econbiz.de/10003336390
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Muslim societies in the age of mass consumption : politics, culture and identity between the local and global
Pink, Johanna (ed.) - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003885633
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Marketing from the trenches : perspectives on the road ahead
Papadopoulos, Nicolas G. (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003424158
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Product and market development for subsistence marketplaces
Rosa, Jose Antonio (ed.); Viswanathan, Madhu (contributor) - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10003449636
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The impact of theory on representations of the consumer and the marketing organisation
Maclaran, Pauline (contributor) - 2008
Persistent link: https://www.econbiz.de/10003605099