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New product fumbles : organizing for the ramp-up process
Christensen, Irene - 2019 - 1st edition
This study examines rapid prototyping, also referred to as new production launch, or ramp-up time. A strong emphasis on speed is vital for the success of a product development and market launch. Managers concern themselves with organizing ramp-up activities into arrayed sequences to achieve...
Persistent link: https://www.econbiz.de/10012131575
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Produktentstehung, Controlling und Umweltschutz : Grundlagen eines ökologieorientierten F&E-Controlling ; mit 20 Tabellen
Dyckhoff, Harald (ed.); Ahn, Heinz (contributor) - 1998
Persistent link: https://www.econbiz.de/10000652055
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Integriertes Änderungsmanagement
Lindemann, Udo (ed.); Reichwald, Ralf (contributor) - 1998
Persistent link: https://www.econbiz.de/10000669806
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Special issue: Papers from the first conference on Bridging Operations and Marketing: new product development, Lisbon, Portugal
Assunção, João (contributor) - 2008
Persistent link: https://www.econbiz.de/10003763921
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Product research : the art and science behind successful product launches
Raghavan, N. R. Srinivasa (ed.); Cafeo, John A. (contributor) - 2009
Persistent link: https://www.econbiz.de/10003834598
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Special issue on new product development teams
Sarin, Shikhar (contributor) - 2009
Persistent link: https://www.econbiz.de/10003811472
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An integrated approach to new food product development
Moskowitz, Howard R. (contributor); Saguy, Sam (contributor) - 2009
Persistent link: https://www.econbiz.de/10003812051
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Strategische Produktentwicklung im Standortmanagement : Wettbewerbsvorteile für den Tourismus
Pechlaner, Harald (ed.); Adam, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003819347
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Design thinking : integrating innovation, customer experience and brand value
Lockwood, Thomas (ed.) - 2010
Persistent link: https://www.econbiz.de/10003851865