Quelch, John A. (ed.) - 2016 - First edition
, environment and health / John A. Quelch and Margaret L. Rodriguez -- Carolinas healthcare system : consumer analytics / John A … Margaret L. Rodriguez -- Cancer screening in Japan : market research and segmentation / John A. Quelch and Margaret L …. Rodriguez -- Dumb ways to die : advertising train safety (A), (B), and (C) / John A. Quelch -- CVS health : promoting drug …