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Special topic section: Brand and innovation interdependency
Bayus, Barry L.
(
contributor
)
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 545-609
Persistent link: https://www.econbiz.de/10011340289
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Creating and managing the product mix
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503402
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