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This study examines rapid prototyping, also referred to as new production launch, or ramp-up time. A strong emphasis on speed is vital for the success of a product development and market launch. Managers concern themselves with organizing ramp-up activities into arrayed sequences to achieve...
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Pironti and Alison Rieple -- 4. Designing for disruption: Strategic business model innovation / Julian Jenkins and Tim Fife …, Anitha Moorthy and Adela McMurray -- 6. The customer journey as a tool for business innovation and transformation / Judith …. Researching the design innovation process in a multinational: An Empathic Approach to the Application of the Delphi Technique …
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