The main aim of this dissertation is to shed light on the contextual aspects that intervene with achieving strategically key behavioral outcomes in decision-making. Each of the chapters constitutes an independent research study exploring one of the following behaviors which are of wide interest...

The fundamental research question posed in this thesis is: Can commercialization explain entrepreneurial choices in firm strategy, including beliefs and actions, in relation to increasing the likelihood of the entrepreneurdesired results? The thesis considers entrepreneurship as the exercise of...