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Gabel, Sebastian - 2019

Persistent link: https://www.econbiz.de/10012104595

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Understanding customers' decision-making, perceptions, and evaluations in the customer journey

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The effects of O2O service factors on sequel service adoption : O2O service quality dimensions and perceived fit

Kang, Dayoung; Kim, Seongcheol - 2018

As the mobile-based O2O industry grows, many existing O2O service providers are attempting to expand their businesses by service diversification. According to this trend, the current study investigated the effects of the parent O2O service-related factors on the user adoption of a sequel...

Persistent link: https://www.econbiz.de/10012005454