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Public Value : Theorie und Praxis im internationalen Vergleich
Karmasin, Matthias (ed.); Süssenbacher, Daniela (contributor) - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008669178
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Les industries de la culture et de la communication en mutation
Bouquillion, Philippe (ed.) - 2007
Persistent link: https://www.econbiz.de/10003567048
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Political economies of the media : the transformation of the global media industries
Winseck, Dwayne Roy (ed.) - 2011
Persistent link: https://www.econbiz.de/10009230485
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Global media giants
Birkinbine, Benjamin J. (ed.); Gómez, Rodrigo (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011434349
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The economics of the mass media
Doyle, Gillian (ed.) - 2006
Persistent link: https://www.econbiz.de/10003290607
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Erfolgreiche Führung von Medienmarken : Strategien für Positionierung, Markentransfers und Branding
Baumgarth, Carsten (ed.) - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002007647
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The media industries and their markets : quantitative analyses
Badillo, Patrick-Yves (ed.) - 2010 - 1. publ.
"This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy,...
Persistent link: https://www.econbiz.de/10008661378
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Special issue: visual media and tourism
Kim, Seongseop (ed.); Pan, Steve (ed.) - 2018
Persistent link: https://www.econbiz.de/10011885868
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Handbuch Medienmanagement : Geschäftsmodelle im TV, Hörfunk, Print und Internet
Werner, Christian (ed.); Schikora, Claudius (contributor) - 2007
Persistent link: https://www.econbiz.de/10003473925