Understanding supermarkets and agri-food supply chains / Geoffrey Lawrence and David Burch -- Supermarkets as new food authorities / Jane Dixon -- The rise of supermarkets and asymmetries of economic power / Mark Harvey -- Are win-wins feasible? power relationships in agri-food supply chains and...

La 4e de couverture indique : "Comment intégrer le développement durable en marketing ? Quels sont les pratiques et les discours des distributeurs alimentaires sur ce thème ? Quelles sont leurs stratégies et comment les consommateurs les perçoivent-ils ? Comment mesurer les réactions...

This book is the result of several years of research activity on the topic of how to better link farmers, processors and retailers with each other in order to ensure and improve the supply of food products which meet consumer needs and wants. The book is structured in three parts. Starting with...