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Consumer behavior and advertising involvement : selected works of Herbert E. Krugman
Krugman, Herbert E. - 2008
Persistent link: https://www.econbiz.de/10003683027
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Influencing affective forecasts for material products
Stangl, Theresa - 2014
Persistent link: https://www.econbiz.de/10010406475
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Effects of processing fluency on affective and cognitive judgments
Golla, Benedikt Maximilian Johannes - 2017
Persistent link: https://www.econbiz.de/10011875896
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The sharing economy - how new business models influence consumer behavior
Risom, Kathrin - 2018
Persistent link: https://www.econbiz.de/10011898759
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Essays in the economics of obesity
Rashad, Inas - 2004
Persistent link: https://www.econbiz.de/10003383775
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Consumer and firm behavior in the credit card market
Ponce-Rodriguez, Alejandro - 2008
Persistent link: https://www.econbiz.de/10011573948
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Affect, innovation and organization : three studies on aspects of uncertainty
Michl, Theresa - 2011
Persistent link: https://www.econbiz.de/10009512570
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Three essays on the economics of advertising in oligopoly
Yi, Chae-u - 1990
Persistent link: https://www.econbiz.de/10000900448
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Soap and soul : marketing and advertising in Asia and Pakistan
Jabbar, Javed - 1995 - 1. ed
Persistent link: https://www.econbiz.de/10000911713
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Absatz-Beförderung : Kommentare zu aktuellen Themen aus Marketing, Werbung und Werbeagenturen
Pepels, Werner - 1992 - 1. Aufl
Persistent link: https://www.econbiz.de/10000839236