Der bekannte US-Verhaltensforscher präsentiert in dieser unterhaltsamen Sammlung 90 Anfragen aus seiner eigenen Leserbrief-Kolumne im Wall Street Journal mit den entsprechenden scharfsinnigen Antworten

Standard economics theory is built on the assumption that human beings act rationally in their own self interest. But if rationality is such a reliable factor, why do economic models so often fail to predict market behavior accurately? According to Richard Thaler, the shortcomings of the...

Klappentext: Richard Thaler challenges the received economic wisdom by revealing many of the paradoxes that abound even in the most painstakingly constructed transactions. He presents literate, challenging, and often funny examples of such anomalies as why the winners at auctions are often the...

In this thesis I present three essays in which the influence of heuristics on individual decision making is analyzed and two essays dealing with behavioral aspects of moral costs. In chapter two, we investigate the effect a traders’ decision can have on the disposition effect heuristic when...