Retail stores are designed to attract and inspire consumers. They also function as communication platforms between brand and consumer. Customers, both consciously and unconsciously, decode messages embedded in the store design, and use them in their decision-making. But how can design managers...

This volume was prepared by Constantin Mang while he was working at the Ifo Institute. It was completed in 2014 and accepted as a doctoral thesis by the Department of Economics at the University of Munich. It includes a short introduction and four self-contained chapters that focus on ICT...

This volume was prepared by Constantin Mang while he was working at the Ifo Institute. It was completed in 2014 and accepted as a doctoral thesis by the Department of Economics at the University of Munich. It includes a short introduction and four self-contained chapters that focus on ICT...