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Essays on product experience and branding
Maiberger, Tobias - 2018
Persistent link: https://www.econbiz.de/10011922011
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Marketing applications : branding, communications, and strategy
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010505798
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Three essays on consideration sets
Terech, Andres - 2004
Persistent link: https://www.econbiz.de/10003946475
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Essays on international marketing : a cross-cultural perspective
Krautz, Carolin - 2017
Persistent link: https://www.econbiz.de/10011746655
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The interdependence between business development and brand management
Thaler, Verena - 2018
Persistent link: https://www.econbiz.de/10011764253
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Strategic timing of product introduction under heterogeneous demand
Dahl Winther, Christian - 2009
Persistent link: https://www.econbiz.de/10003829387
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Essays in the measurement of consumer preferences in experimental auction markets
Fox, John Andrew - 1994
Persistent link: https://www.econbiz.de/10000977873
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Attention and perception in decision-making and interactions
Webb, Edward John Dorrell - 2016
Persistent link: https://www.econbiz.de/10011483525
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Essays on implicit information processing at the point of sale : evidence from experiments and scanner data analysis
Peschel, Anne Odile - 2016
Persistent link: https://www.econbiz.de/10011526986