This study examines rapid prototyping, also referred to as new production launch, or ramp-up time. A strong emphasis on speed is vital for the success of a product development and market launch. Managers concern themselves with organizing ramp-up activities into arrayed sequences to achieve...

Through an investigation of individual decision-making behavior and the impact it has on the perceived value of innovation, this thesis offers novel perspectives on key strategic management issues. We demonstrate how the value of innovation, when identified as a subjectively realized value by...