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Strategische Unternehmensführung und Marketing : Beiträge zur marktorientierten Unternehmenspolitik
Meffert, Heribert
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1988
Persistent link: https://www.econbiz.de/10000091990
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Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des Marketing
Meffert, Heribert
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1999
Persistent link: https://www.econbiz.de/10001401240
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