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Integrated web systems as strategic solutions for (successfully) branding the rural boarding houses

Dinu Vasiliu, Codrin; Tanasă, Lucian; Brumă, Ion Sebastian - 2016

Persistent link: https://www.econbiz.de/10011689235

Grubor, Aleksandar; Milovanov, Olja - 2016

attractive way. In that sense, sustainable branding and the overall performance of companies are important instruments and … generators of change. Thus, the goal of this paper is to highlight the importance of sustainable branding from the standpoint of …

Persistent link: https://www.econbiz.de/10011920359

Cloud Computing: New Business Opportunities for Telecommunications Companies?

Koehler, Philip; Kraemer, Jan; Anandasivam, Arun - 2010

Cloud computing has recently shifted into the center of attention of Telecommuications Companies. Deutsche Telekom, for example, just announced the importance of cloud computing as one of their leading growth sectors (Deutsche Telekom Press Release, 2010). Also other important telecommunication...

Persistent link: https://www.econbiz.de/10010304250

High correlation between net promoter score and the development of consumers' willingness to pay (Empirical evidence from European mobile markets)

Jeanjean, François - 2011

This paper shows that the correlation between the Net Promoter Score and consumers' Willingness To Pay in five European mobile markets is very strong. The Net Promoter Score is provided by a survey and the Willingness To Pay is calculated using the Spokes Model which is an economic model based...

Persistent link: https://www.econbiz.de/10010307328

The Place Marketing Concept of Rural Towns in Northern Sweden: What is the Unique Selling Point?

Kompaniets, Olga; Rauhut, Daniel - 2013

increased the importance of being unique. Consequently this has opened up the field for specialists in marketing and branding in … marketing, place branding and place development. The empirical material is based upon statistics on local economic development …

Persistent link: https://www.econbiz.de/10011397313

The Development and Change in City Branding: A Content Analysis of the Literature

Oguztimur, Senay; Akturan, Ulun - 2014

The purpose of this study is to systematically review the city branding literature to provide an explicated and … organized view and highlight further research opportunities. In that sense, the articles published on "city branding" and "city … growing interest from different disciplines for city branding as a research domain. Therefore, it is concluded that, city …

Persistent link: https://www.econbiz.de/10011400047

Self-Serving Behavior in Price-Quality Competition

Halbheer, Daniel; Bertini, Marco; Koenigsberg, Oded - 2013

Managers like to think well of themselves, and of the firms that employ them. However, positive illusions can bias a manager's evaluation of market outcomes, self-servingly crediting success on the superior quality of one's own product but blaming failure on the aggressive price of a...

Persistent link: https://www.econbiz.de/10010329368

The Role of Wholesalers in International Distribution: Transaction Cost Effects

Todorova, Tamara; Iliev, Ivan - 1999

The paper focuses on the role of wholesaling in the establishment of international distribution channels with respect to the transaction costs associated with the sale of goods on the international market. The first part of the paper is devoted to the peculiarities and conditions of the domestic...

Persistent link: https://www.econbiz.de/10011643083

Reference Price Shifts and Customer Antagonism: Evidence from Reviews for Online Auctions

Gesche, Tobias - 2018

Using data from a large-scale sales campaign on eBay, I show that successful auction customers punish the seller through unfavorable public feedback when they later learn discover a cheaper fixed-price offer. The probability of receiving such feedback is four times bigger for auctions than for...

Persistent link: https://www.econbiz.de/10011892155

Designing Mobile Application for the Over the Counter Drug Marketing

Roblek, Vasja - 2015

The increased usage of mobile apps has a great potential in Pharmacy market. Through the use of mobile apps, web portals and social media may allow a fast and wide diffusion of awareness for over the counter (OTC) drugs and attract a large number of customers, thus increasing the value of...

Persistent link: https://www.econbiz.de/10011920266