Phan, Tien-Thao Cong; Dang, Tri-Quan; Nguyen, Luan-Thanh - 2023
While social network sites (SNSs) has emerged as one of the most promising futuristic trends in mobile commerce (m-commerce), how customers’ trust impact on customer attitude and willingness to buy through SNSs remains largely underexplored. This study develops a theoretical model to examine...