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Social media in tourism marketing: Travellers’ attitudes and encounters
Chatzigeorgiou, Chryssoula; Christou, Evangelos - 2019
in tourism scenario. In-depth interviews were conducted to explore consumers’ experiences when using social media … industry (tourism in this study) and the technology (social media in this study) being investigated. …
Persistent link: https://www.econbiz.de/10012200879
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3Is Social Media the 4th 'S' – The Extended Perspectives of 'Sun, Sea and Sand'
Marton, Zsuzsanna; Ernszt, Ildikó - 2020
The trio of 'sun, sea and sand' has been regarded as the conventional combination of attractions that pulled the tourists to a destination and made them completely satisfied. People wishing for relaxation and enjoyment intentionally visited places that were isolated from the outside world and...
Persistent link: https://www.econbiz.de/10012288805
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Current State and Perspectives of Twitter usage in Tourism
Ćurlin, Tamara; Šimičević, Vanja; Jaković, Božidar - 2018
governments use Twitter on daily bases and get different kind of benefits from it. Tourism and hospitality sector use it for … market positioning, branding, and as an information exchange system. Role of the social networks in tourism has been widely … tripled in last two years, we represent how the role of Twitter in tourism developed from marketing tool to business planning …
Persistent link: https://www.econbiz.de/10011920434
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Quo Vadis German Scholarly Communication in Economics?
Mazarakis, Athanasios; Peters, Isabella - 2015
In this paper we study the situation of scholarly communication in Economics and Business Studies in Germany. We combine findings from an online survey, focus group interviews and a panel discussion. Some of the results of the survey are that economists at German universities and research...
Persistent link: https://www.econbiz.de/10010531644
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Exploring city social interaction ties in the big data era: Evidence based on location-based social media data from China
Wu, Wenjie; Wang, Jianghao - 2015
Location-based social media data is, increasingly, an important facilitator of exploring the movement of goods and people in and between countries across the globe. Typical examples include Twitter, Facebook, Foursquare. As with all social media data outputs, the fundamental value of...
Persistent link: https://www.econbiz.de/10011400525
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Using social media data to understand mobile customer experience and behavior
Hsu, Wenling; Jacobsen, Guy; Jin, Yu; Skudlark, Ann - 2011
Understanding mobile customer experience and behavior is an important task for cellular service providers to improve the satisfaction of their customers. To that end, cellular service providers regularly measure the properties of their mobile network, such as signal strength, dropped calls, call...
Persistent link: https://www.econbiz.de/10010307294
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Communication perspectives on social networking and citizen journalism challenges to traditional newspapers
Katz, James E. - 2011
Communication perspectives are presented on the challenges posed to traditional newspapers by social media and citizen journalism, with special reference to the United States. This is an important topic given the critical role investigative reporting, long the domain of newspapers, plays in...
Persistent link: https://www.econbiz.de/10010307317
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Why Consumers Commit Voluntarily to Collaborative Innovation with Firms by Using Social Media?: Case of Japanese consumers
Idota, Hiroki; Nakaya, Joji; Tsuji, Masatsugu - 2019
It is necessary to grasp and utilize consumer's needs for firms to improve existing products and developing new products. Especially, collaboration with consumers for product innovation is indispensable. On the other hand, social media has been spreading all over the world. Network communities...
Persistent link: https://www.econbiz.de/10012113501
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Predictors of mobile internet usage in 10 African countries
Calandro, Enrico; Wang, Rong - 2012
Mobile phones and Internet use can enable human capabilities that can contribute to positive developmental outcomes (Smith, Spencer, & Rashid, 2011; Ndung'u & Waema, 2011; Agüero, de Silva & Kang, 2011; Sen, 1999). Communication networks, in Africa particularly mobile phones, have been recognised as an...
Persistent link: https://www.econbiz.de/10010311904
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Attitudes towards telework for continuity planning in Japan
Maria, Bourna; Hitoshi, Mitomo - 2012
This paper examines the suitability of telework for business continuity planning (BCP) in Japan by looking at how views on telework are shaped by demographic characteristics, organizational culture, and individuals' use of technology. The study surveyed regular employees with experience of the...
Persistent link: https://www.econbiz.de/10010311949