good or service. Even if these firms are monopoly or oligopolies in their fields with huge economic rents, if they pass … examples. This advertising cost is added into the sales price of the product, resulting in consumers being harmed by the … embedded advertising costs in the products or services purchased. We argue here, using Bork's own criterion - except to expand …

This paper investigates whether newspapers report more favorably about advertising corporate clients than about other … firms. Our identification strategy based on high-dimensional fixed effects and high frequency advertising data shows that … advertising leads to more positive press coverage. This advertising bias in reporting is found among local and national newspapers …

-comparative advertising a firm signals its own quality, under comparative advertising a firm signals the quality differential. In both … firms advertise. Under comparative advertising the firms never advertise together which they may do under non …-comparative advertising. …

The creative industry daily faces genuine challenges in their work when it comes to advertising and meeting client … insights. The present paper aims to point out the difficulties and opportunities of creative work in any advertising agency, by …

Advertising work meets significant challenges in terms of hiring young professionals that should properly match the job … present obstacles and necessity of mentorship in an advertising agency from juniors' perspectives, when meeting seniors …