communication between buyers and sellers. Advertising on social networks is relatively low, which is attractive to businesses … and Instagram, using the example of a small hospitality business. The experiment consists of the same text and image …

In recent years there has been a significant increase in digital advertising through influencers being active on many … influencers. The factors that may affect customers' purchase decisions are seen in influencers' credibility and advertising … impact of advertising disclosure and source credibility on purchase intention. The terms ("Purchase intention") and …

the eye-tracking technology is combined with a questionnaire. In an experiment six pairs of “LEGO®” models, which have …

-governmental organizations (NGOs). In particular, we analyze whether non-charitable expenditures for administration, management and fundraising … competition is associated with more efficient foreign aid activities of NGOs, rather than leading to excessive fundraising … charitable activities since they are less concerned with collecting private donations through fundraising efforts. …

-comparative advertising a firm signals its own quality, under comparative advertising a firm signals the quality differential. In both … firms advertise. Under comparative advertising the firms never advertise together which they may do under non …-comparative advertising. …

Advertising work meets significant challenges in terms of hiring young professionals that should properly match the job … present obstacles and necessity of mentorship in an advertising agency from juniors' perspectives, when meeting seniors …

The creative industry daily faces genuine challenges in their work when it comes to advertising and meeting client … insights. The present paper aims to point out the difficulties and opportunities of creative work in any advertising agency, by …