The creative industry daily faces genuine challenges in their work when it comes to advertising and meeting client …'s demands. Besides, technology and the necessity of updating creativity resources urge on new approaches during campaigns, at … creativity in a field where copywriters and art directors unfold incredible sensitive messages following strong and relevant …

-comparative advertising a firm signals its own quality, under comparative advertising a firm signals the quality differential. In both … firms advertise. Under comparative advertising the firms never advertise together which they may do under non …-comparative advertising. …

Advertising work meets significant challenges in terms of hiring young professionals that should properly match the job … present obstacles and necessity of mentorship in an advertising agency from juniors' perspectives, when meeting seniors …

communication between buyers and sellers. Advertising on social networks is relatively low, which is attractive to businesses …

We investigate the impact of product market advertising on investor attention and financial market outcomes. Using … daily advertising data allows us to identify short-term effects of advertising. We measure daily investor attention based … the company's number of Wikipedia page views. We show that TV and newspaper advertising positively impacts short …

competition "either or both." A central result is that platform ownership does not affect advertising levels, despite nontrivial … viewer fees. We show that the equilibrium advertising level is inefficiently high. We also demonstrate that entry of a … platform leads to an increase in the advertising level if viewers' preferences for the platforms are negatively correlated …

We consider a market with two symmetric firms and two asymmetric consumer groups. Firms send advertising messages which …