Showing 1 - 10 of 37
The importance of Internet for the travel and tourism industry has increased rapidly over the last few years. Understanding how travellers behave is of critical importance to travel suppliers and tourism authorities for formulating appropriate marketing strategies so as to fully exploit the...
Persistent link: https://www.econbiz.de/10010304319
This contribution investigates under which conditions consumers can identify a product's country of origin when confronted with conflicting information on the product package. Our study draws on current literature on the country-of-origin effect and on foreign branding, a naming strategy...
Persistent link: https://www.econbiz.de/10011920319
The importance of understanding how consumers gather and evaluate information about the new products is essential for providers. This paper considers the student population as consumers and attempt to determine where students as consumers learn information about new products and their attitudes...
Persistent link: https://www.econbiz.de/10011920390
The goal of this paper is to outline the effect of new technologies in marketing on competitive advantage of the company. Sophisticated technology is drastically changing the society including consumer behaviour and their purchasing patterns. Many companies are already actively combining IoT...
Persistent link: https://www.econbiz.de/10011920453
The trio of 'sun, sea and sand' has been regarded as the conventional combination of attractions that pulled the tourists to a destination and made them completely satisfied. People wishing for relaxation and enjoyment intentionally visited places that were isolated from the outside world and...
Persistent link: https://www.econbiz.de/10012288805
Fruits and vegetables are important for maintaining the human health, and, thus, they are present in everyday consumers' basket. They are seasonable and perishable products and, as a result, they need to be processed and transformed into cans and preserved products. The objective of this...
Persistent link: https://www.econbiz.de/10011689220
mportance of sustainable consumption. Consumers associate sustainable products with ecological and regional production including a high credibility. In order to take advantage of this trend manufacturers of sustainable foods must communicate the sustainability of their products via packaging and...
Persistent link: https://www.econbiz.de/10012141519
This paper assesses regional inequality in contemporary urban China by predicting earningss for individual workers in multiple provinces, comparing the province of maximum predicted earnings to the province of residence and assessing the predicted gains from relocation. The paper performs the...
Persistent link: https://www.econbiz.de/10011790074
Contra the current trend of deregulation, mobile wireless markets in the OECD member states appear, until recently, to have been more or less concentrated. The study estimates the equations for market concentration, mobile prices, and profits using annual panel data from 24 OECD member states...
Persistent link: https://www.econbiz.de/10010307318
This paper examines the relationship between economic growth and the Small and Medium Enterprise (SME) sector for a panel of 503 Brazilian micro-regions for the period 1980-2004 using panel spatial econometrics. It investigates the importance of the SME sector size measured by the share of the...
Persistent link: https://www.econbiz.de/10011332414