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Modeling the effect of campaign advertising on US presidential elections when differences across states matter
Gallego, Maria; Schofield, Norman - In: Mathematical social sciences 90 (2017), pp. 160-181
Persistent link: https://www.econbiz.de/10011929364
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Effectiveness of the "Made in China" TV advertisement : evidence from a survey at an American university
Wang, Qingbin; Sun, Tao; Li, Minghao; Li, Wen; Zou, Yang - In: Journal of Chinese economic and foreign trade studies 6 (2013) 1, pp. 4-18
Persistent link: https://www.econbiz.de/10010347089
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Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia; Rasolofoarison, Dina - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
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Advertising and content differentiation : evidence from YouTube
Kerkhof, Anna - 2019
Does advertising revenue increase or diminish content differentiation in media markets? This paper shows that an … causal effect of advertising on the YouTubers' content choice. The analysis of around one million YouTube videos shows that … advertising leads to a twenty percentage point reduction in the YouTubers' probability to duplicate popular content, i.e., content …
Persistent link: https://www.econbiz.de/10012317621
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Modeling brand advertising with heterogeneous consumer response : channel implications
Karray, Salma - In: Mathematics in business management : [International …, (pp. 181-199). 2015
Persistent link: https://www.econbiz.de/10011488363
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Internet platforms' threats : Facebook, Google, etc.
Alleman, James H. - 2018
expanding into every corner of the economy, politics and our lives. They control the majority of digital advertising; Alphabet …, Google's parent, and Facebook receive more than 60 percent of digital advertising revenue (Media Buying 2017); Google …
Persistent link: https://www.econbiz.de/10012012003
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On commercial preferences of TV audiences : payment for avoidance, type of commercial, and content volume
Shishikura, Manabu; Kasuga, Norihiro; Nakamura, Akihiro - 2018
media do not fully consider disutility from advertising. The equilibrium in ad volume is different depending on the supply …
Persistent link: https://www.econbiz.de/10012012290
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Pricing and advertising in a supply chain of perishable products under asymmetric information
Chernonog, Tatyana; Avinadav, Tal - In: International journal of production economics 209 (2019), pp. 249-264
Persistent link: https://www.econbiz.de/10012013309
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Advertising in the luxury sector in China : standardisation or adaptation? : a comparison between China and Italy
Checchinato, Francesca; Colapinto, Cinzia; Giusto, Alice - In: The globalisation of Chinese business : implications …, (pp. 241-264). 2014
Persistent link: https://www.econbiz.de/10012016699
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How price sensitive is letter advertising mail in the UK?
Fève, Frédérique; Magnac, Thierry; Veruete-McKay, Leticia - In: New business and regulatory strategies in the postal sector, (pp. 207-217). 2018
Persistent link: https://www.econbiz.de/10012034402