The aim of this study is to investigate the impact of media form on audiences' perceived image of the television news media. Specifically, it compares the perceived sense of presence between two different media forms - television and smartphone, and examines their effects on the perceived brand...

As more and more media merged by the conglomerates in the digital convergence age, the news department contributes just the small portion of revenues and needs the subsidy from other diversification. The institutional conflict of interests may arise among media and other businesses. This study...

We develop an advertising strategy for durable goods firms applying a dual time-period model while considering three-stage game in a Cournot competition. We assume that firms employ two advertising approaches; one is online advertising, which escalates consumers' willingness to purchase goods...