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How price sensitive is letter advertising mail in the UK?
Fève, Frédérique; Magnac, Thierry; Veruete-McKay, Leticia - In: New business and regulatory strategies in the postal sector, (pp. 207-217). 2018
Persistent link: https://www.econbiz.de/10012034402
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Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy; Smits, Tim; Boyland, Emma - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
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Tarification à l'activité et réadmission
Yilmaz, Engin; Vuagnat, Albert - In: Economie et statistique 475/476 (2015), pp. 71-87
Persistent link: https://www.econbiz.de/10011460408
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What is a good reputation? : career concerns with heterogeneous audiences
Bar-Isaac, Heski; Deb, Joyee - In: International journal of industrial organization 34 (2014), pp. 44-50
Persistent link: https://www.econbiz.de/10011292597
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Behavioral policies and inequities : the case of incentivized smoking cessation policies
Dede, O. Çağlar - In: Journal of economic methodology 26 (2019) 3, pp. 272-289
Persistent link: https://www.econbiz.de/10012203768
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Seasonal effects of smoking bans on cigarette consumption in Turkey
Tirgil, Abdullah; Yorulmaz, Recep - In: Current perspectives in public finance, (pp. 171-180). 2018
Persistent link: https://www.econbiz.de/10012167060
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States' addiction to sins : sin tax fallacy
Dadayan, Lucy - In: National tax journal 72 (2019) 4, pp. 723-754
Persistent link: https://www.econbiz.de/10012295494
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Impact of Tobacco consumption on food and non-food households consumption patterns : the case of Indonesia
Ihsani, Salim Fauzanul; Wahyuni, Heni - In: Economics and Finance Readings : Selected Papers from …, (pp. 61-81). 2023
Persistent link: https://www.econbiz.de/10014316775
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Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia; Rasolofoarison, Dina - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
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Advertising and content differentiation : evidence from YouTube
Kerkhof, Anna - 2019
Does advertising revenue increase or diminish content differentiation in media markets? This paper shows that an … causal effect of advertising on the YouTubers' content choice. The analysis of around one million YouTube videos shows that … advertising leads to a twenty percentage point reduction in the YouTubers' probability to duplicate popular content, i.e., content …
Persistent link: https://www.econbiz.de/10012317621