There have been growing interests on studies focusing on the shifting from resource economy to knowledge economy, and entrepreneurship and innovation seem to take leading roles in such discourse. Despite the fact that entrepreneurship has been recognized for the last few decades as an essential...

This chapter examines the assimilation and risk of online social media (OSM) in Saudi Arabia. It seeks to identify the nomological set of antecedents that can explain the variation in the assimilation of OSM and the impact of OSM on the Saudi community. Using the diffusion of innovation theory,...