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ILR review : the journal of work and policy
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The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
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Insights in the economics of aging
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International journal of advertising : the quarterly review of marketing communications
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Werbung für alle Sinne : multimodale Kommunikationsstrategien
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Ordoliberalism, law and the rule of economics
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Agrarian economy and rural development : realities and perspectives for Romania : 7th edition of the International Symposium
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International journal of quality and service sciences
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ECONIS (ZBW)
925
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1
Modeling brand advertising with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
Saved in:
2
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
3
Modeling the effect of campaign advertising on US presidential elections when differences across states matter
Gallego, Maria
;
Schofield, Norman
- In:
Mathematical social sciences
90
(
2017
),
pp. 160-181
Persistent link: https://www.econbiz.de/10011929364
Saved in:
4
Effectiveness of the "Made in China" TV advertisement : evidence from a survey at an American university
Wang, Qingbin
;
Sun, Tao
;
Li, Minghao
;
Li, Wen
;
Zou, Yang
- In:
Journal of Chinese economic and foreign trade studies
6
(
2013
)
1
,
pp. 4-18
Persistent link: https://www.econbiz.de/10010347089
Saved in:
5
Inflation expectations of European consumers after the crisis : do macro variables drive expectations?
Szyszko, Magdalena
;
Rutkowska, Aleksandra
- In:
Eastern European economics : EEE
57
(
2019
)
4
,
pp. 271-294
Persistent link: https://www.econbiz.de/10012203120
Saved in:
6
Die Wirkung von geführten Stallbesichtigungen auf Bürger - eine Fallstudie auf nordwestdeutschen Schweinemastbetrieben
Ermann, Manuel
;
Graskemper, Viktoria
;
Spiller, Achim
- In:
Agrar- und Ernährungswirtschaft: regional vernetzt und …
,
(pp. 45-56)
.
2017
Persistent link: https://www.econbiz.de/10011754580
Saved in:
7
Das Heterogenitätsproblem der geschützten geografischen Herkunftsangaben: eine Metaanalyse
Leufkens, Daniel
- In:
Agrar- und Ernährungswirtschaft: regional vernetzt und …
,
(pp. 247-258)
.
2017
Persistent link: https://www.econbiz.de/10011755139
Saved in:
8
Ein Experiment über die Zahlungsbereitschaft bei Weinverkostungen
Bitsch, Linda
;
Hanf, Jon
;
Hildenbrand, Andreas
;
Pabst, …
- In:
Agrar- und Ernährungswirtschaft zwischen …
,
(pp. 109-120)
.
2018
Persistent link: https://www.econbiz.de/10011918004
Saved in:
9
Wider "besseres" Wissen? : Zum Spannungsverhältnis von Mode und Nachhaltigkeit aus Sicht von
Verbraucher
*innen
Weller, Ines
- In:
Paradoxien des Verbraucherverhaltens : Dokumentation …
,
(pp. 87-99)
.
2019
Persistent link: https://www.econbiz.de/10011974544
Saved in:
10
Can it hurt to be honest about nudging? : the impact of a (disclosed) social norm nudge on food preferences and choice
Hallez, Lotte
;
Van Roy, Rob
;
Zaman, Bieke
;
Smits, Tim
- In:
Designing and communicating experience
,
(pp. 47-61)
.
2021
Persistent link: https://www.econbiz.de/10012648254
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