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A thematic exploration of strong emotional appeals based on evolutionary psychology
D'Hooge, Serena C.
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Vyncke, Patrick
- In:
Designing and communicating experience
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(pp. 119-135)
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2021
Persistent link: https://www.econbiz.de/10012648278
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"Trust Me, I'm an Advertiser". : the influence of message sidedness and advertiser credibility on readers' perceptions of native advertisements
Krouwer, Simone
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Poels, Karolien
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Paulussen, Steve
- In:
Designing and communicating experience
,
(pp. 105-117)
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2021
Persistent link: https://www.econbiz.de/10012648274
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