The present study aims to highlight the main models for evaluating territorial competitiveness used at international and European level starting from the following premise: despite the difficulties encountered in the process of defining and understanding the competitiveness term and of numerous...

The idea of this paper is to align the business decision-making process with detected product competitiveness characteristics of the domestic company on the domestic market. For this paper was designed "proposal of the operational steps of a simple market and product research methodology", for...