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Brand placement repetition in a fictional text

Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 38-59

Persistent link: https://www.econbiz.de/10011687876

Brand placement in text : the short- and long-term effects of placement modality and need for cognition

Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 682-704

Persistent link: https://www.econbiz.de/10011799694

Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements

Russell, Cristel Antonia; Rasolofoarison, Dina - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 761-778

Persistent link: https://www.econbiz.de/10011799718

YouTubers' labor process and autonomy in Taiwan

Chen, YuChing - 2018

In 2017, YouTuber channel has achieved tremendous growth in Taiwan, driving YouTuber as a popular career choice, but YouTuber's labor situation has not been well-known by outsiders. Therefore, this study uses the concept of immaterial labor to examine the labor process of YouTuber, analyzing how...

Persistent link: https://www.econbiz.de/10012012981

Country-of-origin effects on Chinese consumption of branded foreign products

Fayol-Song, Lingfang - In: The globalisation of Chinese business : implications …, (pp. 227-239). 2014

Persistent link: https://www.econbiz.de/10012016697

Food habits and attitudes towards food quality among young students

Savelli, Elisabetta; Murmura, Federica; Liberatore, Lolita - In: International journal of quality and service sciences 9 (2017) 3/4, pp. 456-468

Persistent link: https://www.econbiz.de/10011772194

A demographic study of online buying behavior among college students in Mumbai, India

Jadhav, Vilasini; Khanna, Monica - In: South Asian journal of management : SAJM 24 (2017) 4, pp. 11-34

Persistent link: https://www.econbiz.de/10011888092

Online shopping intention of international students in Thailand : an empirical study

Farzana, Sumaia; Rahman, Saif-Ur - In: Proceedings of the IWEMB 2019 : Third International …, (pp. 159-189). 2020

Persistent link: https://www.econbiz.de/10012521557

Antecedents and moderators of brand trust in the context of baby care toiletries

Srivastava, Neha; Dash, Satya Bhushan; Mookerjee, Amit - In: The journal of consumer marketing 32 (2015) 5, pp. 328-340

Persistent link: https://www.econbiz.de/10011480602

The Western brands in the minds of Vietnamese consumers

Hai Chung Pham; Richards, Barry - In: The journal of consumer marketing 32 (2015) 5, pp. 367-375

Persistent link: https://www.econbiz.de/10011480675

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